I have been around art since I have memory, as an artist, creative mind, historian of art and later in my 30s as an art conservator. All these made me conscience that Art Conservation is much more than a treatment or the world of institutions, very important too, but not only part of the definition of CONTEMPORARY ART CONSERVATION. I care, and I think caring is the key to change the point of view in the field. I believe in the artist voice, any artist voice as the way to understand conservation. I want to raise awareness, because conservation starts, for me, in the very moment we connect and talk about it. It doesn't matter if you are an artist, an institution, a museum studies student or a municipality looking for an art work to make your city beautiful. Everything and more can be done from the idea of respect and awareness and of course from the idea of care and love.
We would like to be a consultancy and education company on art preservation for Towns, Institutions and Art Communities. We would like to work directly with young and emerging artist, being a reference for academics on awareness. We are willing to provide knowledge and document artist intent on conservation, working directly with them through interviews that can be documentation/archives for the art institutions and art collectors. Reference on awareness and respect to artists and art.
Our vision is to be the “family conservator” for small and medium art collectors as towns and private collectors, conservator consultant for emerging artist and art professionals.
We build care through knowledge. Raising awareness on art preservation from the artist and art professionals to the collectors or art owners, activating and celebrating the importance of knowledge: Conservation Ideas Worth Spreading (paraphrasing TED talks motto). Cultivate and Educate through the respect to the arts and heritage, documenting the intent of the artist. Talking to everybody about what preservation means, what "deterioration" means… and then applying the knowledge.
You don’t care about something you don’t know... We will make you care through knowing. Making awareness for art preservation everywhere.